Lisa Szabon | The Hub

BUSINESS COACHING

Results: Clarity

Challenge

In early 2020 Lisa Szabon, a personal trainer and owner/operator of fitness facility The Hub, was struggling to keep her company afloat in an industry highly affected by the COVID-19 outbreak. Despite having a strong business structure, there was no way to prepare for the uncertainty that followed. Then COVID hit.

“…Business was steady, not amazing but steady and things were bumping along. While only 3.5 years into operations, offering a service that High River was not yet 100% ready for and was a bit up against a wall in proving my value. Time was going to be what I needed and I was prepared for that…”

Solution

Angela helped Szabon perform a Business Pulse Check in order to fully assess her company in light of the current and projected market. However, she only proceeded with the pulse check after connecting with the human being behind the brand. By beginning the process with ‘How are you doing?’, Angela’s personal coaching helped Szabon to consider, and value, her own thoughts and concerns when making any decision regarding her company’s future.

This fresh perspective allowed her to ultimately discontinue her large-scale fitness operations and pivot towards a more focused, personal, and flexible business model.

“Angela was a sounding board that was unbiased, unattached to me and able to provide an “outside looking in” opinion and thoughts. This was something I needed as there were too many voices of personal connection or concern coming at me, I needed someone completely removed but knowledgeable in business and business recovery.”

Results

According to Szabon, the decision to contact Emerge Agency and, in turn, streamline and strengthen her brand, has had an immeasurable impact on both her company and her own quality of life. As a mother, her work/life balance has improved in light of her reduced stress, lowered financial risk, and the understanding that, by standing by her own principles, her brand integrity is stronger now than ever before.